All great literature is one of two stories; a man goes on a journey
or a stranger comes to town. Leo Tolstoy
The journey story works for client’s who have been hurt by another’s negligence. It’s the client’s story. They are the hero. You are just the guide, my friend. Just the guide. Play your part, and play it well. The client wants it told, needs it told, and deserves its telling.
Don’t blur the two. It confuses you, the client, and most of all the jury. It should never be about the lawyer.
Now story branding your marketing is the same. There are those on a journey and have a need. You are the guide for that need. Relieve that pain point.